PRIVACY POLICY
Last Updated: 22 November 2025
Moon Fertility Limited (trading as Moon Fertility) (“we”, “us”, or “our”) takes your privacy and personal data security seriously. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, join our waitlist, sign up for our newsletters, or contact us. If you have any questions, please contact us at: hello@moonfertility.co.uk
Personal Information We Collect
We collect information to operate our website, communicate with you, and provide our services. The type of information depends on how you interact with us.
A. Device Information
Collected automatically when you visit our website.
Purpose: To load the site properly, ensure security, understand how visitors use the site, and improve performance.
Source: Cookies, log files, web beacons, tags, pixels.
Information Collected: IP address, browser type/version, time zone, cookie information, search terms, device type, pages viewed, referring sites, and website interactions.
B. Contact/Waitlist/Newsletter Information
When you subscribe, join the waitlist, complete a form, or contact us.
Purpose: To respond to your enquiry, send updates, newsletters, waitlist information, and event announcements.
Source: Provided directly by you.
Information collected: Name, email address, and any additional information you choose to provide.
Legal basis: A). Your consent (you can withdraw at any time) B). Our legitimate interest in communicating with individuals interested in our services.
C. Event Registration Information
If you register for an event or workshop, we may collect: Name, email address, booking/billing information (if applicable), preferences related to the event, such as accessibility or dietary requirements, which may include Special Category Data (Health Data).
Purpose: To manage your booking, communicate event details, ensure safety and accessibility needs, and deliver the service.
Special Category Data (Sensitive Health Data)
While we do not collect clinical data, fertility history, or cycle details, your registration for events related to fertility implies an interest in or need to for support regarding a health matter.
Implied Data: the context of registering for a fertility event is inherently sensitive. We process this implied interest under our legitimate interest to deliver the event service you requested.
Explicit Data: we collect accessibility and/or dietary requirements only when voluntarily provided. These details are considered Special Category Data (Health Data).
Legal Basis: we process this data only on the basis of Explicit Consent from you, which you provide when submitting this information.
Usage and Retention: this information is used solely to accommodate your needs for the specific event and is typically deleted shortly after the event concludes, unless required for ongoing safety records.
How We Use Personal Information
We use personal information to:
Provide information you requested.
Send newsletters, updates, and waitlist information.
Keep you informed about Moon Fertility events, resources, or support.
Improve and optimise our website.
Protect against fraud or misuse.
Comply with UK law and regulatory obligations.
We do not sell your personal information.
Cookies and Behavioural Advertising
We use cookies and similar technologies to enhance your experience and understand how visitors use our website, and support our marketing efforts.
Types of Cookies We Use
Strictly Necessary Cookies: these enable core site functionality (security, network management, accessibility). They are always active and do not require consent.
Analytics & Performance Cookies (consent-based): these help us understand how visitors use the website (for example, which pages are viewed most). These are only activated if you choose to allow them through our cookie banner.
Advertising & Marketing (consent-based): these cookies track your activity across websites to deliver personalised ads. These only load after you have actively opted in.
How we Collect Consent
We use Squarespace’s Cookie Consent Management Platform (CMP) to ensure that non-essential cookies (analytics, advertising, performance) are only set after you have provided your informed, active consent.
You can change your cookie settings at any time by clicking Cookie Preferences in the website footer.
Analytics Tools We Use
We may use analytics tools such as:
Google Analytics. Learn more: https://policies.google.com/privacy?hl=en
Opt-out: https://tools.google.com/dlpage/gaoptout
Depending on your browser settings, you may see tailored content or ads.
You can opt out of targeted advertising here:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Digital Advertising Alliance: https://optout.aboutads.info
You may disable cookies through your browser settings, through this may affect how the site functions.
Legal Bases for Processing (UK GDPR)
We process your personal data under the following legal grounds:
Your consent – for newsletters, waitlist, and marketing communications, and specifically for processing accessibility/dietary requirements.
Contractual necessity – where event registration or a service provision is involved.
Legitimate interests – improving the website, understanding usage patterns, communicating with interested users, and delivering the requested event service.
Legal obligation – where required for compliance with tax, accounting, or regulatory obligations.
You may withdraw consent at any time by clicking Unsubscribe in any email we send or by contacting us directly.
Retention
We keep your personal information only for as long as necessary for the purpose collected.
Examples:
Newsletter/waitlist contacts — retained until you unsubscribe.
Financial/Billing records — retained for up to 6 - 7 years to comply with UK tax and accounting laws.
Customer service communications - retained for up to 12 months after the query is resolved.
Event specific records - retained until the event has concluded, unless a legal requirements dictates otherwise.
You may request deletion at any time (see “Your Rights“).
Your Rights
You have the right to:
Request access to your personal data.
Request correction of inaccurate data.
Request deletion (“right to be forgotten”).
Object to processing.
Withdraw consent.
Request restriction of processing.
Request data portability.
To exercise any of these rights email hello@moonfertility.co.uk
Data Security
We use reasonably technical and organisational measures to protect your data, including secure servers, access controls, and encryption where appropriate. However, no online system is 100% ever secure.
Sharing Your Information
We only share your personal data with trusted service providers who help us run our business. These may include:
Email service providers (e.g. squarespace email, mailchimp)
website hosting platform
analytical providers
event ticketing or venue platforms
These providers may store data outside the UK. In such cases, we ensure they use appropriate safeguards, such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses (SCCs), to ensure your data receives protection equivalent to UK GDPR standards.
We never sell your data.
Minors
Our site and events are designed for adults undergoing fertility treatments.
We do not knowingly collect data from anyone under 18.
Changes to this Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated date.
Complaints
If you are unhappy with how we handle your data please contact us: hello@moonfertility.co.uk
You also have the right to lodge a complaint with the UK data protection authority (ICO): https://ico.org.uk/make-a-complaint/
Contact Us
If you have any questions about this policy or your data, you can contact us at:
Moon Fertility Limited, 89 Haldane Road. E6 3JL
email: hello@moonfertility.co.uk